Kameraflage

Have you heard of Kameraflage? It's an exciting new technology which is bound to take the advertising world by storm. We're constantly inundated with all sorts of advertising in our everyday lives, to the point where for most of us, it's become background noise.

Kameraflage Inc is has come up with a technology for high resolution indoor lightboards. These lightboards are embedded with a secret message that is invisible to the human eye. Right, so what's the point if you can't see it?

Well, the idea is, you take a picture of the lightboard with a camera, and upon tilting the screen, the message "appears". Clever, huh?

Here's a video showing how the Kameraflage effect works:

Now if you consider the fact that the teen masses, not to mention just about everyone owns a camera phone, what this could mean? You'd have people taking a closer look and paying more attention to advertisements, if only to see if they can get any secret messages off it. That means that people will be paying attention to your advertising!

Of course, there are even better ways to improve your advertising campaign, say, by placing different messages in each lightboard, so that they would have to stop and take a picture of each advertisement you place. Or perhaps making a treasure hunt of sorts, placing a secret code only in selected lightboards, and being able to redeem the code for a gift or something exclusive like that. I love exclusive stuff! But you already knew that :P

The Kameraflage website suggests hiding secret web addresses, hidden coupons that can be printed, or clues to solve a mystery within the advertisements.

I think this is awfully clever, considering how we tend to ignore most advertising campaigns nowadays. It makes you stop and look just a little bit harder for something you hope to find, and even if you don't find it, you'd have seen the ad anyway.

That's from the advertisers and marketers point of view. Now what do you, as a consumer, think of this sneaky way of advertising?

Cheers